A friend of mine says that sports are the ultimate popular drug. One of his favorite things to say is, “The sun’s always shining on a game somewhere.” It’s hard to argue with that. But that perspective is now the privilege of a society where technology is so high and mighty that it all but shapes such perspectives. These days I can, if I so choose, subscribe to nothing but sports on over a hundred TV channels and a thousand browser bookmarks. But it wasn't always like that. When I was growing up, long before the super-commercialization of the sport, I and other kids spent more than every spare minute of our time memorizing the names and positions of players, collecting team shirts and paraphernalia, making up game scenarios, and just being our generation’s entirely devoted fans. Argentina is one of the nations most obsessed with sports, especially "fútbol" (or soccer to North Americans). The running American joke was that we're all born with a football. When the national team is playing a game, stores actually close their doors, and Buenos Aires looks like a ghost town. Even on the local level, River Plate, my favorite team where I grew up, didn't normally have to worry about empty seats in its home stadium, even though attendance is charged at a high premium. There are things our senses absorb when we are children, yet we don't notice them until much later on in life. A sport’s collage of aesthetics is one of those things. When I was a kid I loved the teams and players that I loved, but I never really stopped to think what solidified them in my memory and made them instantly recognizable to me. Now, thirty-some years later, and after having had the fortune to experience many cultures other than my own, I can safely deduce that a sport’s aesthetic depends on the local or national culture as much as it depends on the sport itself. And the way all that gets molded in a single team’s identity becomes so intricate it is difficult to see where each part comes from to shape the whole. Although “futbol” is still in my blood as an Argentinean, I'm old enough to afford a little cynicism about how extremely corporate most popular sports are. Of course, nothing can now take away the joy I got from football in my childhood and early teens. But over the past few years I've been trying to perceive the sport itself in a global context, even alongside other popular sports in different areas of the world. Being a type designer, I naturally focus in my comparisons on the alphabets used in designing different sports experiences. And from that I've come to a few conclusions about my own taste in sports aesthetic, some of which surprised me. I think I like the baseball and basketball aesthetic better than football, hockey, volleyball, tennis, golf, cricket, rugby, and other sports. This of course is a biased opinion. I'm a lettering guy, and hand lettering is seen much more in baseball and basketball. But there’s a bit more to it than that. Even though all sports can be reduced to a bare-bones series of purposes and goals to reach, the rules and arrangements of baseball and basketball, in spite of their obvious tempo differences, are more suited for overall artistic motion than other sports. So when an application of swashed handlettering is used as part of a team’s identity in baseball or basketball, it becomes a natural fit. The swashes can almost be visual representation of a basketball curving in the air on its way to the hoop, or a baseball on its way out of the park. This expression is invariably backed by and connected to bold, sleak lettering, representing the driving force and precision (arms, bat) behind the artistic motion. It’s a simple and natural connective analysis to a designer, but the normal naked eye still marvels inexplicably at the beauty of such logos and wordmarks. That analytical simplicity was the divining rod behind Fan Script. My own ambitious brief was to build a readable yet very artistic sports script that can be a perfect fit for baseball or basketball identities, but which can also be implemented for other sports. The result turned out to be quite beautiful to my eyes, and I hope you find it satisfactory in your own work. Sports scripts like this one are rooted in showcard lettering models from the late 19th and early 20th century, like Detroit’s lettering teacher C. Strong’s — the same models that continue to influence book designers and sign painters for more than a century now. So as you can see, American turn-of-the-century calligraphy and its long-term influences still remain a subject of fascination to me. This fascination has been the engine of most of my work, and it shows clearly in Fan Script. Fan Script is a lively heavy brush face suitable for sports identities. It includes a variety of swashes of different shapes, both connective and non-connective, and contains a whole range of letter alternates. Users of this font will find a lot of casual freedom in playing with different combinations - a freedom backed by a solid technological undercurrent, where OpenType features provide immediate and logical solutions to problems common to this kind of script. One final thing bears mentioning: After the font design and production were completed, it was surprisingly delightful for me to notice, in the testing stage, that my background as a packaging designer seems to have left a mark on the way the font works overall. The modern improvements I applied to the letter forms have managed to induce a somewhat retro packaging appearance to the totality of the typeface. So I expect Fan Script will be just as useful in packaging as it would be in sports identity, logotype and merchandizing. Ale Paul

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桌面授权(Desktop)

“桌面”指的是计算机，桌面授权允许您将字体安装在计算机上，用于离线设计用途，包括设计Logo、海报、商品、杂志等，比如您在计算机上使用字体设计的静态图片是允许您随意传播的(不论线上、线下都可以使用)；但不能将字体文件以任何形式嵌入您的作品，也就是说字体文件不能离开您的计算机，比如说将字体转换格式后嵌入网页或者在PPT中嵌入字体后进行传播都是不允许的；需要注意的是有些版权方可能会额外规定不允许将字体用于设计LOGO等指定用途，具体以版权方的规定为准。

该授权通常按用户数量进行授权，用户数指的是有可能安装该字体的电脑数量；桌面授权一般是永久有效的，如有指定年限我们的购买页面都会有所提示；授权有效期内设计的作品是可以永久使用的，但授权有效期外还需要继续使用字体进行设计的话需要重新购买授权。

网页授权(Webfont)

网页授权顾名思义就是允许将字体文件嵌入到各类网页中的一种授权方式，不论字体文件是否经过转换格式，也不论是完整嵌入或是部分嵌入，字体文件以任何形式嵌入网页都需要取得该授权。

不同版权方对于网页授权的售卖方式有所差别，除了按授权期限售卖之外，一般还会规定授权期限内的总浏览量或每月浏览量，您可以根据您的网站需求选择购买，购买授权后若遇浏览量超出预期的可重复购买。

应用授权(App)

应用授权允许您将字体文件嵌入到您开发或运营的APP中，不论是游戏APP、教育APP、音乐APP，任何APP只要嵌入了字体文件都需要取得该授权。

应用授权可按照授权期限、装机量、APP数量等多种形式售卖。

电子书授权(ePub)

电子书授权允许将字体文件嵌入到电子出版物中，但是运行电子出版物的操作系统中不能安装字体软件。

该授权可按照授权期限、书目数量、设备总量、浏览量等多种形式售卖。

服务器授权(Server)

服务器授权允许您将字体以无法被提取的方式安装在被授权的服务器上，但不能在任何其他计算机或处理单元上安装字体。

该授权可按照授权期限、CPU核心数、客户端数量等多种形式售卖。

数字广告授权(Digital Ads)

数字广告授权允许您访问、下载和使用Web字体工具包中提供的Web字体，以便创建数字广告，但是仅用于在输出设备上发布数字广告。

该授权可按照按照授权期限、发布数量、曝光数量等多种形式售卖。

您完成付款后，服务商会在第一时间为您采购相关授权，授权流程通常会在24小时内完成，采购完成后您可以在订单详情中查看授权凭证并下载字体文件或申请开具发票。

通常字库软件使用许可的“被许可方”应为设计方案的最终使用方，因此设计方案的业主单位必须获得所使用字体的相关授权，此外有些授权方式（如桌面授权）规定了使用终端的数量，那么所有使用该字体进行设计或者修改方案的计算机均需要获得授权。

您提交订单时可以选择或者新增“被许可方”信息，在“被许可方”的表单内填写您的客户信息即可。

Windows系统：直接将字体文件复制到C:\Windows\Fonts，或者鼠标右键单击字体文件，选择“安装”即可；Mac系统：双击字体文件-点击安装，或者打开“应用程序”-“字体册”，将字体拖进去即可。

由于操作系统或者软件版本的原因，如果您在软件中找不到安装的字体，建议您先重启系统，该字体在列表中显示的可能为中文或英文名称，请您认真查找，只要字体安装成功，字体列表里就一定存在该字体。

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