Hey! See Reina Neue in action here!

INTRODUCTION

When I designed the first Reina¹ circa 2010, I was at the dawn of my career as a type designer. The S{o}TA, short for the Society of Typographic Aficionados, described it as complex display typeface incorporating hairline flourishes to a nicely heavy romantic letterform². And it was like that; that’s what I was pursuing at that time since I was very passionate about ornaments and accolades of Calligraphy. Why? I felt that Typography, in general, needed more of them. These subtle flourishes could breathe life into letters. Maybe, I thought it was the only way I could propose something new into the field of type. However, after some years, I came across a very interesting quote: –Beautiful things don’t ask for attention– Wow! What did this mean? How could something be attractive if it’s not actually showing it. Could this be applied to my work? Sure.

I think every type-designer goes through this process (aka crisis) regarding his or her career. At the beginning we love everything. We are kind of blind, we only see the big picture of a project. And that’s not because we are lazy. We actually can’t see the small mistakes nor the subtleties that make something simpler beautiful. We are not able. But, the small subtleties… They are actually everything: With experience, one puts more attention into the details and learns that every single decision in type has to be first meticulously planned.

Here I am now, introducing a new Reina, because I felt there was a lot of it that could be improved, also the novelty of Variable Fonts caught my attention and I had to take that to my type library.

THE FONT

A thing of beauty is a joy forever

Now, a decade later, I’m presenting Reina Neue. This font is not just an update of its predecessor: –A thing of beauty is a joy forever– is the first line of the poem ‘Endymion’ by John Keats, and despite the meaning of “beauty” may vary from person to person, and even from time to time (as read in the last paragraph), with Reina I always wanted to bring joy to the eye. In 2010, and now, in 2020.

I believe the font is today much better in every aspect. It was entirely re-designed: Its shapes and morphology in general are much more clean and pure. The range of uses for it is now wider: While the old Reina consisted in just one weight, Reina Neue was converted into a big family of many weights, even with italics, smallcaps and layered styles.

The idea behind the font, this kind of enveloping atmosphere made out of flourishes, is still here in the new Reina. This time easier to get amazing results due to the big amount of available alternates per glyph and also more loyal from a systemic point of view. However, and as read in the introduction -Beautiful things don’t ask for attention-, if none of the flourishes are activated the font will look very attractive anyway.

Reina Neue is ready to be used in book covers, magazines, wedding cards, dazzling posters, storefronts, clothing, perfumes, wine labels and logos of all kind.

Like it happened with the previous Reina, I hope this new font satisfies every design project around the world if used, and can be a joy forever.

SOME INSTRUCTIONS

Before choosing the right style for your project, hear my advice:

-Reina Neue Display was meant to be used at big sizes. If you plan to print the font smaller than 72pt, I suggest using Reina Neue, not Display. Otherwise, if the font will be BIG or used on a digital platform, Reina Neue Display should be your choice.

For even smaller sizes, use Reina Neue Small. This style was tested and printed in 12pt with nice results.

(Note for variable fonts: Print them in outlines)

-Reina Italic is not a slanted version of the roman, and this means some flourishes are different between each other. The Italic version has other kind of swirls. More conservative, in general.

-All the styles of Reina Capitals have Small Capitals inside.

-Reina Capitals Shine should be used/paired ONLY with Reina Capitals Black. The engraved feeling can be achieved if Reina Capitals Black and Reina Capitals Shine are used as layers, with the same word.

Variable fonts instructions:

-For more playful versions, choose Reina Neue VF, Reina Neue Italic VF or Reina Neue Capitals VF: With them you can adjust between 3 axes: Weight (will change the weight of the font) – Optic Size (will thicken/lighten the thin strokes and open/close the tracking) – Accolades (will modify the weight of the active flourishes).

SOME VIDEOS OF REINA NEUE VF

https://youtu.be/8cImmT5bpQM

https://youtu.be/1icWfPmKAkg

https://youtu.be/YC9GkJDL1a8

NOTES

1. The original Reina, from a decade ago: https://www.myfonts.com/fonts/argentina-lian-types/reina/

2. In 2011, Reina received an honourable mention by S{o}TA.

“Great skill is shown in the detailing, and an excellent feel for the correct flow of curves and displacement of stroke weight.”

https://www.typesociety.org/catalyst/2011/

Reina was featured in the “Most Popular Fonts of the year” in MyFonts in 2011

https://www.myfonts.com/newsletters/sp/201201.html

In 2012, the font was also selected in Tipos Latinos, the most prestigious competition of type in Latinoamerica.

https://www.tiposlatinos.com/bienales/quinta-bienal-tl2012/resultados

Also, chose as a “Favorite font of the year” in Typographica.

https://typographica.org/typeface-reviews/reina/

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桌面授权(Desktop)

“桌面”指的是计算机，桌面授权允许您将字体安装在计算机上，用于离线设计用途，包括设计Logo、海报、商品、杂志等，比如您在计算机上使用字体设计的静态图片是允许您随意传播的(不论线上、线下都可以使用)；但不能将字体文件以任何形式嵌入您的作品，也就是说字体文件不能离开您的计算机，比如说将字体转换格式后嵌入网页或者在PPT中嵌入字体后进行传播都是不允许的；需要注意的是有些版权方可能会额外规定不允许将字体用于设计LOGO等指定用途，具体以版权方的规定为准。

该授权通常按用户数量进行授权，用户数指的是有可能安装该字体的电脑数量；桌面授权一般是永久有效的，如有指定年限我们的购买页面都会有所提示；授权有效期内设计的作品是可以永久使用的，但授权有效期外还需要继续使用字体进行设计的话需要重新购买授权。

网页授权(Webfont)

网页授权顾名思义就是允许将字体文件嵌入到各类网页中的一种授权方式，不论字体文件是否经过转换格式，也不论是完整嵌入或是部分嵌入，字体文件以任何形式嵌入网页都需要取得该授权。

不同版权方对于网页授权的售卖方式有所差别，除了按授权期限售卖之外，一般还会规定授权期限内的总浏览量或每月浏览量，您可以根据您的网站需求选择购买，购买授权后若遇浏览量超出预期的可重复购买。

应用授权(App)

应用授权允许您将字体文件嵌入到您开发或运营的APP中，不论是游戏APP、教育APP、音乐APP，任何APP只要嵌入了字体文件都需要取得该授权。

应用授权可按照授权期限、装机量、APP数量等多种形式售卖。

电子书授权(ePub)

电子书授权允许将字体文件嵌入到电子出版物中，但是运行电子出版物的操作系统中不能安装字体软件。

该授权可按照授权期限、书目数量、设备总量、浏览量等多种形式售卖。

服务器授权(Server)

服务器授权允许您将字体以无法被提取的方式安装在被授权的服务器上，但不能在任何其他计算机或处理单元上安装字体。

该授权可按照授权期限、CPU核心数、客户端数量等多种形式售卖。

数字广告授权(Digital Ads)

数字广告授权允许您访问、下载和使用Web字体工具包中提供的Web字体，以便创建数字广告，但是仅用于在输出设备上发布数字广告。

该授权可按照按照授权期限、发布数量、曝光数量等多种形式售卖。

您完成付款后，服务商会在第一时间为您采购相关授权，授权流程通常会在24小时内完成，采购完成后您可以在订单详情中查看授权凭证并下载字体文件或申请开具发票。

通常字库软件使用许可的“被许可方”应为设计方案的最终使用方，因此设计方案的业主单位必须获得所使用字体的相关授权，此外有些授权方式（如桌面授权）规定了使用终端的数量，那么所有使用该字体进行设计或者修改方案的计算机均需要获得授权。

您提交订单时可以选择或者新增“被许可方”信息，在“被许可方”的表单内填写您的客户信息即可。

Windows系统：直接将字体文件复制到C:\Windows\Fonts，或者鼠标右键单击字体文件，选择“安装”即可；Mac系统：双击字体文件-点击安装，或者打开“应用程序”-“字体册”，将字体拖进去即可。

由于操作系统或者软件版本的原因，如果您在软件中找不到安装的字体，建议您先重启系统，该字体在列表中显示的可能为中文或英文名称，请您认真查找，只要字体安装成功，字体列表里就一定存在该字体。

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