The famous roman type cut in Venice by Nicolas Jenson, and used in 1470 for his printing of the tract, De Evangelica Praeparatione, Eusebius, has usually been declared the seminal and definitive representative of a class of types known as Venetian Old Style. The Jenson type is thought to have been the primary model for types that immediately followed. Subsequent 15th-century Venetian Old Style types, cut by other punchcutters in Venice and elsewhere in Italy, are also worthy of study, but have been largely neglected by 20th-century type designers. There were many versions of Venetian Old Style types produced in the final quarter of the quattrocento. The exact number is unknown, but numerous printed examples survive, though the actual types, matrices, and punches are long gone. All these types are not, however, conspicuously Jensonian in character. Each shows a liberal amount of individuality, inconsistency, and eccentricity. My fascination with these historical types began in the 1970s and eventually led to the production of my first text typeface, Iowan Old Style (Bitstream, 1991). Sometime in the early 1990s, I started doodling letters for another Venetian typeface. The letters were pieced together from sections of circles and squares. The n, a standard lowercase control character in a text typeface, came first. Its most unusual feature was its head serif, a bisected quadrant of a circle. My aim was to see if its sharp beak would work with blunt, rectangular, foot serifs. Next, I wanted to see if I could construct a set of capital letters by following a similar design system. Rectangular serifs, or what we today call "slab serifs," were common in early roman printing types, particularly text types cut in Italy before 1500. Slab serifs are evident on both lowercase and uppercase characters in roman types of the Incunabula period, but they are seen mainly at the feet of the lowercase letters. The head serifs on lowercase letters of early roman types were usually angled. They were not arched, like mine. Oddly, there seems to be no actual historical precedent for my approach. Another characteristic of my arched serif is that the side opposite the arch is flat, not concave. Arched, concave serifs were used extensively in early italic types, a genre which first appeared more than a quarter century after roman types. Their forms followed humanistic cursive writing, common in Italy since before movable type was used there. Initially, italic characters were all lowercase, set with upright capitals (a practice I much admire and would like to see revived). Sloped italic capitals were not introduced until the middle of the sixteenth century, and they have very little to do with the evolution of humanist scripts. In contrast to the cursive writing on which italic types were based, formal book hands used by humanist scholars to transcribe classical texts served as a source of inspiration for the lowercase letters of the first roman types cut in Italy. While book hands were not as informal as cursive scripts, they still had features which could be said to be more calligraphic than geometric in detail. Over time, though, the copied vestiges of calligraphy virtually disappeared from roman fonts, and type became more rational. This profound change in the way type developed was also due in part to popular interest in the classical inscriptions of Roman antiquity. Imperial Roman letters, or majuscules, became models for the capital letters in nearly all early roman printing types. So it was, that the first letters in my typeface arose from pondering how shapes of lowercase letters and capital letters relate to one another in terms of classical ideals and geometric proportions, two pinnacles in a range of artistic notions which emerged during the Italian Renaissance. Indeed, such ideas are interesting to explore, but in the field of type design they often lead to dead ends. It is generally acknowledged, for instance, that pure geometry, as a strict approach to type design, has limitations. No roman alphabet, based solely on the circle and square, has ever been ideal for continuous reading. This much, I knew from the start. In the course of developing my typeface for text, innumerable compromises were made. Even though the finished letterforms retain a measure of geometric structure, they were modified again and again to improve their performance en masse. Each modification caused further deviation from my original scheme, and gave every font a slightly different direction. In the lower case letters especially, I made countless variations, and diverged significantly from my original plan. For example, not all the arcs remained radial, and they were designed to vary from font to font. Such variety added to the individuality of each style. The counters of many letters are described by intersecting arcs or angled facets, and the bowls are not round. In the capitals, angular bracketing was used practically everywhere stems and serifs meet, accentuating the terseness of the characters. As a result of all my tinkering, the entire family took on a kind of rich, familiar, coarseness - akin to roman types of the late 1400s. In his book, Printing Types D. B. Updike wrote: "Almost all Italian roman fonts in the last half of the fifteenth century had an air of "security" and generous ease extremely agreeable to the eye. Indeed, there is nothing better than fine Italian roman type in the whole history of typography." It does seem a shame that only in the 20th century have revivals of these beautiful types found acceptance in the English language. For four centuries (circa 1500 - circa 1900) Venetian Old Style faces were definitely not in favor in any living language. Recently, though, reinterpretations of early Italian printing types have been returning with a vengeance. The name Vendetta, which as an Italian sound I like, struck me as being a word that could be taken to signifiy a comeback of types designed in the Venetian style. In closing, I should add that a large measure of Vendetta's overall character comes from a synthesis of ideas, old and new. Hallmarks of roman type design from the Incunabula period are blended with contemporary concerns for the optimal display of letterforms on computer screens. Vendetta is thus not a historical revival. It is instead an indirect but personal digital homage to the roman types of punchcutters whose work was influenced by the example Jenson set in 1470. John Downer.

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桌面授权(Desktop)

“桌面”指的是计算机，桌面授权允许您将字体安装在计算机上，用于离线设计用途，包括设计Logo、海报、商品、杂志等，比如您在计算机上使用字体设计的静态图片是允许您随意传播的(不论线上、线下都可以使用)；但不能将字体文件以任何形式嵌入您的作品，也就是说字体文件不能离开您的计算机，比如说将字体转换格式后嵌入网页或者在PPT中嵌入字体后进行传播都是不允许的；需要注意的是有些版权方可能会额外规定不允许将字体用于设计LOGO等指定用途，具体以版权方的规定为准。

该授权通常按用户数量进行授权，用户数指的是有可能安装该字体的电脑数量；桌面授权一般是永久有效的，如有指定年限我们的购买页面都会有所提示；授权有效期内设计的作品是可以永久使用的，但授权有效期外还需要继续使用字体进行设计的话需要重新购买授权。

网页授权(Webfont)

网页授权顾名思义就是允许将字体文件嵌入到各类网页中的一种授权方式，不论字体文件是否经过转换格式，也不论是完整嵌入或是部分嵌入，字体文件以任何形式嵌入网页都需要取得该授权。

不同版权方对于网页授权的售卖方式有所差别，除了按授权期限售卖之外，一般还会规定授权期限内的总浏览量或每月浏览量，您可以根据您的网站需求选择购买，购买授权后若遇浏览量超出预期的可重复购买。

应用授权(App)

应用授权允许您将字体文件嵌入到您开发或运营的APP中，不论是游戏APP、教育APP、音乐APP，任何APP只要嵌入了字体文件都需要取得该授权。

应用授权可按照授权期限、装机量、APP数量等多种形式售卖。

电子书授权(ePub)

电子书授权允许将字体文件嵌入到电子出版物中，但是运行电子出版物的操作系统中不能安装字体软件。

该授权可按照授权期限、书目数量、设备总量、浏览量等多种形式售卖。

服务器授权(Server)

服务器授权允许您将字体以无法被提取的方式安装在被授权的服务器上，但不能在任何其他计算机或处理单元上安装字体。

该授权可按照授权期限、CPU核心数、客户端数量等多种形式售卖。

数字广告授权(Digital Ads)

数字广告授权允许您访问、下载和使用Web字体工具包中提供的Web字体，以便创建数字广告，但是仅用于在输出设备上发布数字广告。

该授权可按照按照授权期限、发布数量、曝光数量等多种形式售卖。

您完成付款后，服务商会在第一时间为您采购相关授权，授权流程通常会在24小时内完成，采购完成后您可以在订单详情中查看授权凭证并下载字体文件或申请开具发票。

通常字库软件使用许可的“被许可方”应为设计方案的最终使用方，因此设计方案的业主单位必须获得所使用字体的相关授权，此外有些授权方式（如桌面授权）规定了使用终端的数量，那么所有使用该字体进行设计或者修改方案的计算机均需要获得授权。

您提交订单时可以选择或者新增“被许可方”信息，在“被许可方”的表单内填写您的客户信息即可。

Windows系统：直接将字体文件复制到C:\Windows\Fonts，或者鼠标右键单击字体文件，选择“安装”即可；Mac系统：双击字体文件-点击安装，或者打开“应用程序”-“字体册”，将字体拖进去即可。

由于操作系统或者软件版本的原因，如果您在软件中找不到安装的字体，建议您先重启系统，该字体在列表中显示的可能为中文或英文名称，请您认真查找，只要字体安装成功，字体列表里就一定存在该字体。

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